Marketing built by an engineer, run by a neighbor.
Obie Labs is a small, local marketing shop with one unusual advantage: the founder didn't just learn marketing — he built the machine that powers it.
Questions? Call (205) 358-4768 — you'll get a real human.
— Matt, in Alabaster
Hi, I'm Matt.
I'm a lead software engineer, and I live right here in Alabaster. I started Obie Labs because I kept seeing great local businesses get out-marketed online by competitors who weren't actually any better — just more visible.
So I built an engine to fix that. Most agencies hand your content to a junior writer or an offshore team. I built an always-on content system that researches what your customers are searching for and publishes genuinely useful articles — consistently, at a scale and quality that's hard to match by hand.
It's the same machine I run on my own sites. To date it has published 118 articles across 7 of our own properties — and it adds more every day. That's not a pitch deck; it's a working track record you can point at.
A marketing lab, not a factory.
A factory does the same thing to everyone. A lab runs experiments, measures what happens, and doubles down on what works. That's how we treat your marketing — every piece of content, every ad, every change is something we measure by the calls and customers it brings in.
And because we're small and local, you get founder-level attention. When you call, you get me or someone on my team — not a ticket number.
We're new — and that's good for you.
I'll be straight with you: Obie Labs is young. What that means is you get a founder who is hungry to prove it, working personally on your account, with technology most local agencies simply don't have. We'd rather earn a handful of happy Birmingham-area clients the right way than chase a hundred the wrong way.
Let's build something that works.
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