Obie Labs Book a call
a marketing lab, not a factory

The local team behind your growth.

Content, SEO, ads, and websites for Birmingham-area businesses — run like experiments, measured by the calls they bring.

Hi, I'm Matt. I'm in Alabaster — and I actually answer the phone.

Month-to-month services · real humans · based in Alabama

your photo here
— Matt, in Alabaster
Matt · Obie Labs
Friendly marketing for local roofers, HVAC pros & home-service teams Greater Birmingham & Central Alabama

Everything you need to get found and grow.

One friendly team for the whole picture — six services that work together instead of in silos.

our specialty

An always-on content engine

Fresh, genuinely useful content published every week — the fuel that powers your search rankings. It's what we do better than anyone, at a scale most agencies simply can't match.

See how our content works

Search engine optimization

Rank where your neighbors are searching — local rankings, reviews, and the technical fixes that move you up.

Google Business Profile

The #1 driver of local calls — optimized, posted to, and protected so you own the map.

Paid ads management

Google & Meta ads that bring leads, not just clicks — managed and tuned every week.

Social media

A steady, on-brand presence that keeps you top-of-mind — without you lifting a finger.

Website designFree with a plan

Fast, friendly sites built to turn visitors into booked jobs.

our signature offer

Get a brand-new website — on us.

Start any 6-month marketing plan and we'll design and build your website free — no upfront design fees. The only ask is the six months, because real growth needs a little runway to compound.

Claim your free website

Working with us is refreshingly simple.

1

Free game plan

We look at where you stand today and show you exactly where the opportunities are — no jargon, no pressure.

2

We get to work

Website, content, SEO, and ads handled by real people who pick up the phone. You stay focused on the work you love.

3

Watch it grow

Clear monthly updates in plain English — more calls, more booked jobs, more growth you can actually see.

We practice what we preach.

Our content engine doesn't sleep — it publishes fresh, useful articles across our own growing portfolio of sites. It's the exact machine we put to work for you.

118articles our engine has published
7sites in our own portfolio
daily…and growing every day
real client stories coming soon

The kind of results our clients will rave about — your story goes right here.

— A very happy Birmingham business owner

Questions, answered.

Do I have to sign a contract?

Our services are month-to-month. The only commitment is the free website offer, which comes with a 6-month marketing plan so there is enough runway for results to compound.

Is the website really free?

Yes — start any 6-month marketing plan and we design and build your website at no upfront cost.

Are you local?

Yes. We're based in Alabaster and serve Birmingham and Central Alabama, from Gardendale down to Montgomery.

Let's get your phone ringing.

Book a free, no-pressure game plan and see what Obie Labs can do for your business.

Book your free game plan